A failed attempt at re-contextualizing the scholarly for the purposes of more exposure

In a recent survey conducted in my head, 9, 999, 999 out of 10, 000, 000 imaginary people rarely read scholarly work because in the words of Wolff (2007 ) “it is rather hard to escape the conclusion that academic writing is boring because academics wouldn’t have it any other way” (as cited in Guthrie, Parker & Dumay 2015). In that spirit of publishing something that very few will see, I have decided to experiment with a scholarly rant on re-purposing the scholarly in a video blog form.


Boring References


Guthrie, J., Parker, L. D., & Dumay, J. (2015). Academic performance, publishing and peer review: peering into the twilight zone. Accounting, Auditing & Accountability Journal, 28(1), 2-13.